According to data, the domestic overall cabinet market will reach a scale of 100 billion in 2017. However, due to the low industry concentration, continuous consumption upgrades and the continuous impact of urbanization, the market space for overall kitchens and kitchen appliances is still very large. Because of this, the cabinet industry and kitchen appliance companies have broken into this sea area one after another, with the intention of breaking the 100 billion-level market. In recent years, the combination of cabinets and kitchen appliances has almost become a bright spot in the entire "kitchen economy". From the perspective of product content, the product capacity in the kitchen has not undergone major changes. What really changes is the way the product is presented-from a single product to a suit. Home furnishing companies from cabinets and wardrobes call this combination "integrated cabinets", and another term that is recognized by more people is "integrated kitchens." These two concepts seem to be very different, but as the combination of products and products has become closer and closer, the meanings of these two statements have become the same. The whole kitchen and the whole cabinet: you have me in you, I have you in the home market, the concept that appeared earlier is actually "the whole house", followed by the sub-category of the whole house-"the whole cabinet", and later It also gave rise to the "integrated kitchen". From a definition point of view, the overall home means the unified configuration of kitchen cabinets, wardrobes, wooden doors, bathroom sanitary ware and other household products; the overall cabinet is one of the sub-categories, which includes the familiar kitchen cabinets and countertops. , Kitchen appliances and other functional parts. Perhaps many people will question, they think that the whole cabinet does not include "kitchen appliances", it was true a few years ago. However, with the promotion of consumption upgrades and the increasing demand for integrated product styles, the emergence of the overall kitchen concept has closely combined the “cabinet” and “kitchen appliances” that were not very closely related, and they also have a unified brand new concept. Today’s integrated kitchens abandon the previous inherent way of placing home appliances and kitchen cabinets separately. Instead, the kitchen cabinets, kitchen utensils and various kitchen appliances are reasonably arranged according to their shape, size and usage requirements, while focusing on the individualization of consumers. Demand, to realize the overall planning of kitchen appliances. From another perspective, from the perspective of product classification, today's integrated kitchens are also called "integrated cabinets", and their integrity includes threefold meanings-overall configuration, overall design, overall construction and decoration. It is a system of kitchen appliances and kitchen appliances such as kitchen cabinets, range hoods, gas stoves, disinfection cabinets, dishwashers, refrigerators, microwaves, electric ovens, basins, various drawer baskets, garbage shredders, etc. A new form of kitchen. It can be said that the high degree of combination of the two is not only conducive to the high degree of unification of the kitchen and home style, but also improves the convenience for consumers to purchase products. With a scale of nearly 100 billion, the market concentration of the overall kitchen industry is not high. For the rise of the overall kitchen industry, some people think that it is the inevitable result of consumption upgrades and changes in the household industry, and some people think that this will drive the further expansion of the kitchen appliance market. Coming to the gospel, some people say that this industry now has a market capacity of hundreds of billions. In the past few years, the ownership rate of overall cabinet furniture in urban households in my country was still lower than the average level of 35% in developed countries in Europe and America. However, this phenomenon has now changed. According to data released by Zhiyan Consulting and China Industry Information Network in 2017, the proportion of domestic kitchen cabinets in the purchase of kitchen cabinets has been increased, and the household utilization rate of domestic kitchen cabinets has increased from 6.8% in 2005 to 2015. Of 31.7%. But at present, the market concentration of the overall cabinet industry is not high. According to the estimation of the domestic overall cabinet market scale released by the China National Decoration Association in 2015, the market share of Oupai Home Furnishing is only 3.52%. Because of this, the market space for integrated kitchens and kitchen appliances is still huge. According to the "Integrated Cabinet Industry Market Analysis Report" released by the Prospective Industry Research Institute, the total demand or intended purchase of my country's overall kitchens in the next 5 years is about 29 million sets, an average of 5.8 million sets per year. In 2017, the domestic overall cabinet market will Reach the scale of hundreds of billions. The rising popularity of the overall kitchen/integrated cabinet market has spawned which entrants? According to data from Zhiyan Consulting, as of 2016, there are about 1068 branded enterprises in the domestic overall cabinet industry. Judging from the current active companies in the industry, the overall cabinet industry can be described as numerous entrants. There are not only branded kitchen cabinet companies headed by Opal and Zhibang kitchen cabinets, but also well-known cabinet companies such as Boloni, Wo Le, Piano, Oriental Bangtai, etc., as well as bathroom companies represented by Kohler Among them, there are many home appliance companies. For example, Haier launched the "Haier Integral Kitchen", and Fangtai also launched a high-end kitchen cabinet brand, but it is not called "Fangtai Kitchen Cabinet" but "BORCCI Kitchen". Among the above-mentioned entrants, most of them have both cabinet products and kitchen appliances. However, because the production line of kitchen appliances is completely different from that of cabinets, many companies own kitchen appliances by means of OEM (ie, OEM production, also called OEM production). Taking Opal as an example, the functional departments of the company disclosed in the prospectus of Opal include three important functional departments: kitchen cabinet manufacturing department, kitchen appliance manufacturing department, and kitchen cabinet marketing department. However, according to the prospectus, it still takes a certain amount of time to increase the production capacity of its own kitchen appliances. Therefore, it chose the OEM mode to produce the components of the whole cabinet and the whole bathroom products. The former's product composition includes disinfection cabinets, ovens, water purifiers, water purifiers, microwave ovens, range hoods, stoves, sinks, pull baskets, etc. and kitchen countertops. Perhaps because of the awareness of the importance of self-producing kitchen electrical products, Oupai also established its own electrical appliance factory and gas stove factory in June and July 2015, respectively, engaged in the production and processing of smokers and gas stoves in integrated cabinets. . In addition, the holding subsidiaries in various regions of Opai have the right to develop and design kitchen household appliances and the production and operation of integrated cabinet products. At present, with the exception of kitchen appliance companies, most cabinet and closet companies in the overall kitchen/integrated cabinet industry use this method to produce kitchen appliances. Regarding the story of the overall kitchen, it will be continued. Because the roles and identities of the participants are different, companies from wardrobes and home appliances have different ways of promoting products. For example, cabinet companies win in the professionalism of their own cabinet products. Even if consumers do not have kitchen appliances, they are very likely to directly purchase a complete set of cabinet products (excluding kitchen appliances); in contrast, kitchen appliances are born Enterprises are better at producing and selling kitchen appliances, but they also suffer from the problem that products such as cabinets/countertops are slightly lower in popularity. However, having said that, no matter what type of company, which brand, and which style of products consumers buy, integrated purchase of kitchen cabinets and electrical appliances, especially integrated purchase of kitchen cabinets, has formed a relatively mainstream consumer trend in China. With the increasingly younger consumers in the household appliance industry, integrated cabinet products will be favored by more and more consumers due to their advantages in style matching, product selection, and customization. As early as 2013, the All-China Federation of Industry and Commerce Furniture Decoration Chamber of Commerce pointed out in the "2013 China Kitchen Cabinet Industry Consumption White Paper" that in the next 5 years (2013-2017), 31.7% of households in my country will use kitchen cabinets. In the next 10 years (2013-2022), the consumption of kitchen cabinets will continue to become a hot spot for urban and rural residents. The source of this manuscript is the enterprise or the Internet. The reprinting of manuscripts from other sources on this website is for the purpose of conveying more information to readers, and does not mean that they agree with their views or confirm the authenticity of their contents. If other media, websites or individuals reprint from this website for use, please indicate the original source address. If there is a dispute, this website will not bear its legal responsibility. 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