With the upgrading of consumption, people pay more and more attention to the quality, style and after-sales service of furniture. Whole house customization can solve people's individual needs, and privately customize exclusive homes; consumers can participate in the choice of furniture materials and discuss with the manufacturers about the environmentally friendly furniture materials they like; and after-sales services, whole house custom manufacturers can also As perfect as other industries, whole-house customization is becoming more and more popular among consumers.　　 For the wardrobe industry, the hot sale of whole-house customization makes it a huge market competitor for companies that focus on the production of wardrobes. The "one-stop" service for the whole house customization is convenient for consumers. Many consumers are greedy for convenience and will not choose to individually select wardrobe manufacturers to customize their wardrobes. So in the face of the white-hot wardrobe market, how should wardrobe companies respond? 　　 In recent years, the term "cross-border" seems to have been ignited. In the past, a well-known pet blogger on Weibo published books as a cross-border writer. The popular program "Crossover Singer", famous stars in the film and television industry have regained their dreams of music and are striving to be the king of singers. From the positive point of view, cross-industry is equivalent to "multi-skills" and can hold various identities at the same time, which is equivalent to what we call "slash youth"; Not refined, that is, unable to focus on one thing and make it delicate and delicate. So there are both pros and cons to cross-border. Looking at the entire wardrobe industry, in the face of the "gold rush" of whole house customization, we can see that some wardrobe companies have cross-border customization of cabinets, wine cabinets, etc., while some wardrobe companies stick to themselves and focus on making wardrobes. So in today's case of the whole house customization trend, should wardrobe companies cross-border or stick to themselves? This has become the voice of many wardrobe people. The rapid development of whole-house customization, single furniture products are affected. According to the furniture industry survey, 76% of users are dissatisfied with the traditional finished furniture model, of which 56% are inconsistent with the home furnishing style, and the inappropriate size of the furniture causes the space utilization rate. The low accounted for 22%. In addition, cookie-cutter finished furniture can't meet people's individual needs, so custom-made furniture came into being. Although the birth time of 　　 custom furniture is only less than ten years, its share of the overall furniture market is rapidly increasing. The strong growth momentum has caused various furniture brands to enter the field of custom furniture one after another. Customized furniture for the whole house is a combination of the decoration industry and the home furnishing industry. According to the development trend, there will be fewer and fewer single furniture brands in the future, and will enter the world. The era of house customization.　　There are still obstacles to the full popularization of whole-house customization.　　1. Companies blindly follow the trend and put labels on them, which can easily mislead consumers. At the Guangzhou Construction Expo, furniture companies advertised that they could customize the whole house, but in fact, most of them can only customize one or two products. The so-called "full house customization" must be that doors and windows, wooden doors, wardrobes, cabinets, floors, etc. can be customized. However, limited by talents, experience, technical barriers and other factors, furniture companies have difficulties in extending the product chain, and most of them can only engage in 1-2 items of single-product furniture customization.　　 Second, industry standards are lagging behind, making it difficult for consumers to defend their rights. Since there are no industry norms and standards for custom-made furniture, it is difficult to judge the quality of furniture products, and the quality of after-sales service is even more uneven.　　 Third, for wardrobe companies, there are still technical difficulties that are difficult to overcome. To engage in whole-house customization, the most difficult thing is the technical integration, followed by the company's production and delivery capabilities.　　 Fourth, the high funding threshold has also become one of the obstacles to the popularization of whole-house customization.　　 Wardrobe companies should cross-border or stick to themselves 　　 Whole house customization has gradually become the development direction of the home furnishing industry. Wardrobe companies want to survive and continue to develop, cross-border is a step that must be taken. But the prerequisite for cross-border must be to do the current wardrobe products well. If you can’t even focus on the production of wardrobes, how can you do a good job in other customized products? Only do your own products well. The world is expected to succeed and move towards sustainable development. On the premise of doing a good job of its own products, cross-border whole-house customization must also do a "four-step" strategy.　　The first step: Develop unified standards 　　 Wardrobe companies must develop unified standards if they want to move towards the whole house customization industry. This is not only the need for the growth and development of the industry, but also the needs of consumers, as well as the needs of customized furniture. First of all, it is necessary to clarify that the real "customization of the whole house" must be able to customize the furniture of the whole house. With standards, companies can't label them indiscriminately.　　The second step: perfect the product supply chain　　First of all, it is necessary to build a complete supply chain. To realize the whole house customization, there must be a complete supply chain. The supply chain is the core and the foundation. Without a supply chain, there is no scale advantage, no efficiency, no cost-effectiveness, and it is difficult to carry out large-scale replication and expansion. There are many types of wardrobes involved in making wardrobes for the whole house, from wardrobes, bookcases, wine cabinets, bedside tables, entrances, shoe cabinets, TV cabinets, and even the whole wooden home improvement. The integration of products is quite complicated, and it is very difficult to integrate the efficient supply chain.　　The third step: Need to have a strong delivery capability　　Secondly, it is necessary to improve the company’s delivery capability. With good advantages, it is not enough to have a supply chain. To do a good job of customizing the wardrobe of the whole house, you must have a strong "delivery ability." The design is not strong, the construction organization can be carried out efficiently, and the construction period and quality can not be guaranteed after the demand breaks out. This actually requires a huge delivery capacity of the wardrobe enterprise. There is no amount of starvation, and with the amount of support, wardrobe companies must have strong delivery capabilities to make the whole house customization model larger and scaled.　　The fourth step: there must be sufficient talents and financial strength　　Finally, it is necessary to build a strong talent reserve and financial strength. To build a strong supply chain, we must have strong delivery capabilities. In the final analysis, we must have people. This has very high requirements for the organization and management of enterprises. In addition, there must be funds, especially for the construction of the supply chain, which cannot be done without strong financial strength.　　 Postscript: 　　 "Survival of the fittest, survival of the fittest" has always been the final result of cruel market competition. The development of market trends is unstoppable. Only by meeting the challenges of market changes, turning the challenges into a driving force for progress, as an opportunity for development, wardrobe companies can stand firm in the market. Facing the trend of whole-house customization, wardrobe companies must not only do their own products, but also follow the development trend, step by step to develop in the direction of whole-house customization.